LeadJoy

Lead everyplay, Joy anywhere

LeadJoy Tianjian Plus LeadJoy Guangjian Plus LeadJoy Fengren Plus
LeadJoy Guangjian Plus LeadJoy Fengren Plus LeadJoy Tianjian Plus
LeadJoy Fengren Plus LeadJoy Tianjian Plus LeadJoy Guangjian Plus

About us

Well hello there

We're LeadJoy®

LeadJoy is a leading provider of innovative gaming peripherals, dedicated to expanding the ways people control and experience games so everyone can enjoy gaming on their own terms. Founded in 2018 and headquartered in California, LeadJoy also operates a 10,000 m² lab in Shenzhen. Today, our sales network reaches more than 100 countries and regions through major offline channels and online stores.

We believe games can give players a place to reset, explore, and find a quiet space of their own.

That is why we keep building new ways to play.

Revolutionized controller experience

The Rise of Experience-Driven Brands

  • 2015

    Parent Company Establishment

  • 2022

    Leadjoy Brand Establishment

  • 2025

    Brand Renewal - Lineup Expansion

Our team

Trusted professionals

  • Kefeng Jiang

    CEO
  • William He

    Chief Strategist
  • Kaede Akiyama

    Marketing Manager